Lakes and beaches
Castle Rock Lake, Lake Petenwell, and shoreline weekends.
Adams County, Wisconsin
Lakes, trails, cabins, supper clubs, and weekends worth repeating.
Plan your trip, find places to stay, and connect with the local businesses that make Adams County feel like a place you already know.
At a glance
171+
Chamber investors
48
Upcoming events imported
4
Seasons worth visiting
Why people come here
Golf and resorts
Destination golf, classic lodging, and easy road-trip planning.
ATV and UTV routes
Trail systems and power-sports events that bring people back.
Snowmobile country
Snow reports, winter rides, and warm places to land after.
Farm markets and festivals
Small-town events, local products, and seasonal traditions.
Friendly local businesses
Places run by neighbors who know the county by name.
Plan your Adams County weekend
Annual awards banquet
These are the most recent award recipients highlighted by Visit Adams County.
- Large Business of the Year: Lake Arrowhead Association - Wisconsin
- Small Business of the Year: Becky's Sugar Shack Bakery And Cafe
- Innovative Business of the Year: Tipsy Tee Tavern
- Community Impact Award: Mid-State Technical College
- Ambassador of the Year: Todd Hanson & Azzie
- Excellence in Leadership: Jennifer Parr, Coldwell Banker
- Business Person of the Year: Francisco Perez-Guerra, Emplify Health by Gundersen Friendship Area
Upcoming events
All eventsJul
29
Storytime at the Park
Burt Morris Park, 400 N Elm, Adams
Jul 29, 2026 10:00 AM
Details
Jul
29
Groundbreaking Ceremony for Royal Bank
301 S Main St, Adams
Jul 29, 2026 2:00 PM
Details
Jul
30
Tree-Ripe Fruit Stop
Adams Friendship High School, 1109 E North St
Jul 30, 2026 9:00 AM
Details
Jul
30
Tunes on the Turn
Lake Arrowhead Association, 1195 Apache Ln, Nekoosa
Jul 30, 2026 5:00 PM
Details
Jul
30
National Night Out
Adams County Fairgrounds, 502 W Lake St Friendship
Jul 30, 2026 5:00 PM
Details
Jul
30
Working Through Grief Program
Emplify Health by Gundersen Health Friendship Area, 402 W Lake St, Friendship
Jul 30, 2026 5:30 PM
Details
Jul
31
Rome Farmers Market
Rome Town Center
Jul 31, 2026 9:00 AM
Details
Jul
31
Adams County Book Sale
Adams County Library 569 N Cedar St, Adams
Jul 31, 2026 9:00 AM
Details
Chamber updates
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